Welcome to The
World Kindness Project

The World Kindness Project will be registered in 2023 in Washington D.C. as an independent international Non Government Organisation formed as a global platform for collaboration for multinational organisations, International Corporations, Peak Global Associations, International Government Agencies, Foreign Consulates, including , peak national kindness bodies and individuals of influence. The World Kindness Project works with people and organisations with global influence in government, Non-Government and the private sector. These individuals and organisations join because they are willing to lend their support to both the global and national campaigns where their organisation have a presence. Our members seek to influence through collaborating on a global platform of Kindness in a world which too often struggles to be the best it can be.

The World Kindness Project is not a governing body, it is a platform for international collaboration designed to encourage and support all nations to engage in the global campaign for a kinder world. The World Kindness Project fills the void in this space by engaging those organisations which may not have kindness as a primary purpose, however would like to participate in and contribute to the global campaign for a kinder world.  We support the establishment of national kindness bodies through providing opportunities for introductions to the national offices of our international members and secure seed funding.  WKP will support interested parties to establish these organizations by seeking potential founding members and inviting others to join with them to form a national platform for collaboration built on a foundation of kindness in any country which has yet to officially join the global campaign.

Membership to the World Kindness Project is not based on members receiving or expecting benefits of membership, rather allowing members to collaborate and contribute, providing a value add to the global campaign for a kinder world. 

 Our collective purpose is to influence those with influence, engaging governments and international organisations to develop and implement strategies including research and scholarships which will enable society to default to choosing the “Kinder Option ” in all matters to create a positive global shift in a world which has become all about self.

Things You Should Know About The World Kindness Project
  • The World Kindness Project is independent and has no Political or Religious affiliations.
  • Base out of the USA The World Kindness Project is an International Platform for collaboration based on a foundation of kindness specifically for the international  Government and Corporate sectors to engage, participate and contribute a value add to support kindness endeavors of the national kindness bodies in each country and or assist non member states join the global campaign for a kinder world.
  • The World Kindness Project will support the overarching endeavors of our members desire for positive change by bridging the divides and addressing the plight of civil discourse.
  • The World Kindness Project will not seek nor compete for donations or apply for grants, it will be independently funded through a sustainable business model designed to support, promote and work with the goodwill initiatives for all to create positive global change.
  • The World Kindness Project is not a governing body, it is a platform for international collaboration designed to encourage and support nations to engage in the global campaign for a kinder world.
  • Membership to The World Kindness Project is not based on members receiving or expecting benefits from membership but rather providing a value add to the global campaign for a kinder world.
  • By 2023 The World Kindness Project will become a registered  Non-Government Organisation (NGO) .
  • The World Kindness Project came to be on the back of a 25 year campaign following the growing demand of a number of already established national kindness bodies seeking to collaborate on implementing a strategic plan for positive change, able to engage and recognise there are individuals and organisations of influence working outside of the kindness space who can bring real value to the global campaign.
  • The World Kindness Project will have a delegation at the World Economic Forum in Switzerland every year hosting “A Conversation In Kindness.”
  • The World Kindness Project structure is based on an unshakable commitment in the belief that a kinder world can be realised in our lifetime through the collective goodwill by inviting all to collaborate in the spirit of authentic universal kindness. A network of national kindness bodies provides an opportunity for the national offices of our international corporate and government members to participate and contribute but rather than through donations it will be through active participation and in so doing become part of a global enterprise of positive change.
  • Global initiatives will support Random Acts of Kindness Week in the second week in February and World Kindness Day on he 13th of November each year, Conversations In Kindness panels, kindness short film festival which include launching interactive World Kindness Cards.
  • Ambitious projects will support the developing Cities of the Future; Displacement and persecution of people in distress due to conflict, climate change natural disasters, failed states  are increasing. The scope of existing UN Refugee Convention does not cover or meet the needs of a growing problem for families in distress and is the greatest humanitarian crisis of our time. Significant funds are spent on unsustainable detention centres and deterrence and industry practice which compounds the issues, however we have an ambitious plan which sees the problem as an opportunity to address many of our global issues which sadly bad actors seek to take advantage of with human trafficking. (see link).
  • We will also be encouraging the world to transition away from the unhealthy farming practices that rely on the dependence pesticides and 

    unnecessarily harming living creatures but rather seeking alternate, sustainable and organic methods for healthier agricultural practices devoid of poisoness chemicals and metals.

  • Global Research and Kindness Index collaborating with scientists to deliver hard data on collective consciousness and the physical impacts kindness can have on cultures and attitudes that discourages unity and spirituality. This will be coupled with respecting all faiths and spiritual empowerment.
  • Workshops, Curriculum, Education and Research are constantly being developed and made available to our members to experience, adopt and deliver to their stakeholders. 
  • The World Kindness Project will engage with the Heads of State to ensure Kindness is firmly on the global agenda.
  • The World Kindness Project will ensure the messaging around Kindness is never mistaken for weakness but rather identified as one of the essential elements and founding pillars of humanity.
  • We will be working on ambitious projects to address poverty and unemployment creating commercially viable businesses such as the Big Hug Hotel and Big Hug Cafe and eustic rural retreats which become training centres providing on the job training  dedicating 10% of occupancy for short term emergancy accommodation and jobs for families in distress until they can secure more permanent work and long term accommodation .
  •  We will be encouraging and supporting the first World Leaders Kindness Summit inviting heads of state to participate as we bring global innovators together to release their findings and progress on these ambitious endeavours from around the world.
  • We support the constitution of the united states as a template for all nations  as a benchmark protecting “We The People”
  • The World Kindness Project is seeking applications to fill vacancies on the International Executive and for the International Advisory Board representing all sectors from across the globe.
  • We will be supporting and engaging with Indigenous Communities in opening up opportunities for difficult conversations in kindness to develop better policy to support the reconciliation process.
  • We will be seeking individuals of positive influence to become our Regional Emissaries of Kindness to work with our members and support the formations of national kindness campaigns. Regions include Africa, Asia, North America, South America, Central America, Eastern Europe, the European Union, the Middle East, the Caribbean & Oceania (Volunteers nominated by members and or invited by the International Advisory Board.) 
  • The World Kindness Project will be consulting with and assist cities and or national and regional kindness bodies which seek to have their cities independently and international endorsed and listed as a World Kindness City. e.g. City of Gold Coats Australia 2017 and City of Salisbury MD USA 2019.
    To reach Michael for a speaking engagement or on how you can become involved email michael@lloyd-white.com 

Michael is known as an agent for positive change with an extensive background in strategic planning having consulted on staffing strategies for the Olympics & Commonwealth Games. Since 2011 Michael has been the Chair of the peak national body, World Kindness Australia and in 2012 at the London 7th General Assembly became the 1st elected Secretary General to the prestigious peak global body, The World Kindness Movement. As a strategic leader Michael not only motivates people to consider new ideas and concepts, he inspires us to embrace them, thereby becoming a catalyst for change. He supports colleagues to contribute and thereby develops a fertile culture of inspired thinking outside the square. Under his stewardship, both organisations secured support and endorsements from two Australian Prime Ministers, our Vice Regal, the Australian Commissioner for Human Rights, State & Federal Ministers, State Premiers, Local government bodies representing 1.8 million residents including the Cities of Sydney & Gold Coast.

This achievement was acknowledged in the NSW Parliament & in Her Excellency Dame Marie Bashir 2014 Governor’s Message. He secured former non member nation’s participation delivering the Australian Prime Minister’s Message at the launch of World Kindness China in Hong Kong in 2013 and again in 2017 in Seoul chairing the 9th General Assembly for the movement’s 20th Anniversary. Following this, he presented the City of Gold Coast with international endorsement as a World Kindness City.

Since stepping down as Secretary General, Michael accepted the role as CEO for World Kindness USA where he provides passionate keynote addresses to engage, inspire & influence us on how a kinder world can be realised in our lifetime by bridging the “Great American Divide”.

Upon launching WKUSA in mid-2018 he had already engaged four US cities on the east and west coast, Counties School Boards representing 200,000 students, Law enforcement agencies, major international non-profits, national cyber security think tanks and businesses including a LA film studio. As a result the first US city of Salisbury Maryland was internationally listed and endorsed as a World Kindness City.

He received wide acclaim being presented with the prestigious “Most Inspiring Man 2018” award in Men’s Mental Health category in Australia. He is a much sought after speaker as evident by his 2019 Tedx Talk The Courage To Be Kind


National Kindness Organisations

World Kindness Australia






World Kindness USA



Washington D.C.



World Kindness UK






World Kindness Canada






World Kindness New Zealand






World Kindness India






World Kindness Nigeria






National Kindness Bodies

  • This page will be updated on a regular basis as we form an  International Coalition of the Goodwilling choosing to unite in the spirit of true collaboration by embracing the Courage To Be Kind.  ​Please register your organisations interest as we will be responding to all inquiries as soon as possible.Email michael@lloyd-white.com

    Express your Interest Now

Seeking Expressions of Interest

  • Many countries are yet to form peak national kindness organisations and The World Kindness Project has listed below a number of countries where individuals have already begun the process and are seeking collaborators to form Not for Profit organisations to represent their country in the global campaign for a kinder world.
  • World Kindness Argentina
  • World Kindness Brazil
  • World Kindness Belgium
  • World Kindness Bolivia
  • World Kindness Cambodia
  • World Kindness Canada
  • World Kindness Columbia
  • World Kindness Chile
  • World Kindness Denmark
  • World Kindness Germany
  • World Kindness Greece
  • World Kindness Indoneasia
  • World Kindness Isreal
  • World Kindness Italy
  • World Kindness Malaysia
  • World Kindness Mexico
  • World Kindness Netherlands
  • World Kindness Norway
  • World Kindness New Zealand
  • World Kindness Pakistan
  • World Kindness Peru
  • World Kindness Philippines
  • World Kindness Poland
  • World Kindness Russia
  • World Kindness Singapore
  • World Kindness Spain
  • World Kindness Sweden
  • World Kindness UAE
  • World Kindness Qatar

Corporate Members

Business has an important role to play as one of the greatest global influences on our culture. By engaging public listed multi national corporations,  to place kindness on their agenda and undertake the KPIs, it will lead to a critical mass for positive change. There is a Catch. They must be prepared to meet the Kindness Performance Indicators.  We launch in 2019 and are looking forward to announce which businesses and International Non-Goverment Organisations and Government Agencies have become Founding Members.

The Preamble to The Declaration Of Suport

Nelson Mandela held the unshakeable belief that South Africa would see an end to Apartheid despite being imprisoned for 27 years. Abraham Lincoln held the unshakable belief that “All Men Are Created Equal” despite the threat of civil war and dissention from within his own party. The Rev Martin Luther King Had a Dream, a dream to which he gave his life to. And Ghandi believed that peaceful protest would overcome brutal injustice. They all had one thing in common, they held lofty aspirations for positive change during a time of civil conflict fuelled by fear and where kindness rarely appeared on any agenda.

Our Contact

Email michael@lloyd-white.com

+1 202 899 0528


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