Welcome to The World Kindness Project


The World Kindness Project brings together world leaders representing a broad range of sectors on a foundation of kindness to collaborate for authentic positive change. Our success will influence humanity to default its decision making process to seek the “Kinder Option” in all matters by first removing the “Myths of Kindness”  identifying kindness as an essential universal element to our survival. Collecting research and hard data from those working in the field of “collective consciousness” and science, we can support our colleagues’ campaigns to influence organisations to have a purpose greater than bottomline.


In 2011 Australia presented the concept for independent peak national kindness organisations to cast a wider net to engage all sectors in each country to influence the influential.  The World Kindness Project is the next phase of this evolution and can now provide international support with its membership based being primarily multi-national corporations, international NGO’s and government agencies.

The World Kindness Project will be founded on the back of a 25 year international campaign, however it is able to extend an invitation for the first time to a broad range of international organisations, previously precluded, to join the global movement. WKP supports the overarching endeavours of The World Kindness Movement  by harnessing the goodwill and ideas of many from across the world.

Currently seeking 15 million dollars in seed funding to invest to develop a pilot boutique community, mini township with small off grid dwellings on rural land in Virginia USA supported by a business model of an operational rustic retreat. We are seeking interested parties to invest in a vision to create a working model for new beginnings for those in distress. With a focus on learning life skills from basic trades to personal development, the community will have at its core values kindness and courage. This will be a pilot with the goal of goodwill and bridging the divide.

In addition WKP will position itself to deliver the outcomes for real change working with international think tanks to undertake ambitious global projects, often placed in “The Too Hard Basket”. We support the establishment of a growing network of World Kindness national peak kindness bodies and have enlisted the support of former Secretary General to the World Kindness Movement (2012-2017), Mr Michael Lloyd-White, who is now based in Washington DC as the Chief Advisor to World Kindness USA. Recognising the need to engage international organizations, whether they be in government, the private sector or Non Government Agencies which are not eligible to join the World Kindness Movement. WKP will now fill the void and cast a wider net for international engagement. We see their participation as essential if we are to influence the influential identifying the danger of creating echo chambers which too often sees us preaching to the converted and thereby limiting the pool of critical thinking.  We are planning our 2023  premier launch event showcasing our innovative strategies and new projects

to the world.



Mr Michael Lloyd-White

Immediate past Secretary General of The World Kindness Movement and our CEO (Chief Engagement Officer), Michael Lloyd-White, provides some valuable insights for all of us to consider in this candid interview removing the “Myths of Kindness” and explaining the strategies of the global campaign to create a kinder world. Play Audo Link

The Courage To Be Kind

Jesse Johnson Interviews Michael Lloyd-White


Preamble To A Declaration Of Support

Nelson Mandela held the unshakeable belief that South Africa would see an end to Apartheid despite being imprisoned for 27 years. Abraham Lincoln held the unshakable belief that “All Men Are Created Equal” despite the threat of civil war and dissention from within his own party. The Rev Martin Luther King Had a Dream, a dream to which he gave his life to. And Ghandi believed that peaceful protest would overcome brutal injustice. They all had one thing in common, they held lofty aspirations for positive change during a time of civil conflict fuelled by fear and where kindness rarely appeared on any agenda.

World Kindness Card

The Courage To Be Kind
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